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Say hello to Thought…

It has arrived! The new collection from Thought, the recently re-branded Braintree, has landed in our store.

Jan and Alice recently went to visit the lovely people of Thought on their stand at the huge International Gift Fair at the NEC, and suffice to say, they were beyond impressed. Every item really has been “Thought” about, with colours, shapes, and fabrics which will make you want to fill your wardrobe with the entire range.

So, who are Thought, and why are they such a beautiful brand?

Their story starts when friends David and John wanted to wear “natural, cool clothing” in the heat of Australia in 1995. They started with a capsule collection of men’s shirts and beachwear made of sustainable ramie and hemp. In 2002, John  brought the brand to England, opening pop-up shops in Portobello Road and Camden Lock Market. Their hard work soon meant that independent boutiques wanted to stock the growing collection.

By 2005, the brand had their own website, office, and a warehouse, as well as starting a women’s collection too (lucky us!). Rachel now heads up the design team, a team that “shares the same vision: that contemporary fashion and sustainability go hand-in-hand.”

Thought clothing is effortless, beautifully crafted, and made sustainably. A brand with items to covet and love. We are very excited to welcome the range, and welcome you all to come along and find your perfect match!

Stay tuned for news on our Open event in mid March, where you can come along and try all of our new ranges and pick yourself up some goodie bags!

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